IKEA LED Challenge

DESIGN & LAYOUT, ICON DESIGN, UX DESIGN

As part of their focus on sustainability, IKEA tasked us with creating a game spotlighting energy-saving LED bulbs (the only type IKEA sells in its stores). To start, each player clicks on incandescent bulbs as they fall, magically converting them to lower energy LED bulbs. At the end of the game, the player is able to see how much energy they “saved” based on their score. To further drive the green message home, the last screen features a “Did you know” fact – a bite–sized snippet about LED energy savings. 
 

CLICK HERE TO TRY THE GAME

 

Client: IKEA USA
Art Direction: Bob Meyers
Design & Illustration: Danni Sinisi