IKEA LED Challenge
DESIGN & LAYOUT, ICON DESIGN, UX DESIGN
As part of their focus on sustainability, IKEA tasked us with creating a game spotlighting energy-saving LED bulbs (the only type IKEA sells in its stores). To start, each player clicks on incandescent bulbs as they fall, magically converting them to lower energy LED bulbs. At the end of the game, the player is able to see how much energy they “saved” based on their score. To further drive the green message home, the last screen features a “Did you know” fact – a bite–sized snippet about LED energy savings.
This project received a W3 Silver Award and an Internet Advertising Award for Best Game Site Website
Client: IKEA USA
Art Direction: Bob Meyers
Design & Illustration: Danni Sinisi