IKEA Back to college campaign

WEB DESIGN, PHOTO ART DIRECTION

Worked as the lead designer of the 2016 Back to College website, which focuses on the step-by-step experience of shopping for college. Worked in tandem with the Associate Creative Director to provide key art direction for the photography, and collaborated on-site with the photographer and stylists to create the final images. Also developed a comprehensive roll-out of visuals for use on social media.

 

Client: IKEA USA
Associate Creative Direction: Kaitlyn Angstadt
Copywriting: Hannah McDonnell
Design & Art Direction: Danni Sinisi
Photography: Jonathan Pushnik
Styling: Co-People Creative