ENERGY EFFICIENCY GUIDE

DESIGN & LAYOUT, INFOGRAPHICS, TYPOGRAPHY, PUBLICATION DESIGN

Working closely with the illustrator and editorial staff I provided art direction and conceptual guidance for this 10-page, instructional feature. Our goal was to craft a guide to the available rebates, grants and low interest financing that is available to home owners through PGW, PECO, and Keystone HELP. The bold visual approach and controlled color palate gave the guide an intentional catalog feel that playfully educated the viewer on facts that would normally be hidden within dense disclaimers and company manuals.

Client: GRID Magazine
Art Direction: Danni Sinisi
Editor-in-Chief: Jon McGoran
Publisher: Red Flag Media
Illustrations: Robb Leef